Sport
MANCHESTER CITY BECOMES WORLD'S MOST VALUABLE FOOTBALL BRAND
City, winners of five of the last six Premier Leagues and already with its first Champions League, has become the second English team in history to sign a treble with Premier, FA Cup and Champions League. The Cityzens signed an agreement with Sportium at the end of 2022 that made it the club's Official Betting Partner in Latin America . The alliance reflects the strong commitment of the two brands to defend and bring everywhere the authentic values of the sport on its way to success.
Manchester City's rise to the number one spot in the ranking of the most valuable clubs is matched by its presence in the top five of the ranking of the world's strongest clubs. City Football Group is the most valuable company in the world of football, with a brand value of 4,143 million euros .
Sportium, Casa de Apuestas number 1 in Spain , is part of the CIRSA Group, a leading multinational gaming and leisure company in Spain and Latin America , a group with more than 40 years of experience in the sector. It currently has a presence in more than 7 countries, with almost 3,000 points of sale throughout Spain and Latin America , and a digital presence in these markets.
As part of its commitment to sport, Sportium is from 2022 the official bookmaker of Manchester City FC in
Latin America , betting to go hand in hand with one of the most influential clubs in the world.
BCW-Global
equipobcw.sportium@bcw-global.com
[1] Football 50 2023 https://static.brandirectory.com/reports/brand-finance-football-50-2023-full-report-2.pdf
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