Industria
Sprite Spotlights Artists' Untold Stories in Sprite Limelight Season 2
Sprite Limelight celebrates the rich musical history and legacies across global cultures. This year sees the brand partnering with 3x Grammy-awarding winning writer, producer, and lead singer of OneRepublic, Ryan Tedder , to kick off the second season, along with a stellar lineup of artists hailing from across the world: Feid, Cassper Nyovest, Lexa, and Lay Zhang.
said Ryan Tedder .
Tedder will harness his songwriting and production skills, to provide a central hook and lyric, from which each of the five artists will be inspired to create an original, empowering song around one unmistakable hook. One musical starting point, reinterpreted through four unique, creative lenses – a first in the world of music programs, and 100% unique to Sprite.
said Feid
Designed to support its global brand narrative, Heat Happens, Sprite aims to help Gen Z stay cool in the face of everyday moments of heat, based on the insight that music is where they go to, to switch off and clear their heads.
Sprite Limelight season 2 debuts on May 3, 2023 with a program trailer on YouTube, introducing the artists and teasing their song creation journey.
Subsequently, each artist will bring their personal stories to life in multi-format episodes dropped on their YouTube and Spotify channels along with Sprite's global channels. The episodic content features an original music track, immersive docu-styled music video and a personal "Heat Confessional" to give fans a deeper view into how the artists stayed cool in the face of heat.
said Joshua Burke , Global Head of Music and Culture Marketing, The Coca-Cola Company
says Richard Yaffa, EVP, Global Brands, Universal Music Group.
Sprite Limelight, its fearless artists, and the music they create, will continue to be a catalyst for music fans to overcome their own heated challenges in 2023 and beyond.
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia , Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle , fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
Leveraging the power of music and culture to accelerate business, UMG For Brands offers a unique global approach to making brands culturally relevant and brand marketing, with teams in 74 countries. Whether a brand is looking to shift perception, reach a new generation, boost sales or build loyalty; UMG For Brands helps define a brand's authentic voice in culture. Recent CLIO and Cannes Lions wins are a testament of the true synergy that can be achieved between culturally relevant artists and brands.
Media Contact: Debbie Ebalobo , debalobo@coca-cola.com
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Video - https://www.youtube.com/watch?v=3pRPZoQ3UZ8
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