Timberland Continues to Fine-Tune its Organizational Structure to Respond to the Accelerated Growth Plans

Following the recent changes announced at senior executive level last week, Timberland has announced the appointment of Mariano Alonso to Vice President Sales, Timberland EMEA. Alonso will report into Timo Schmidt-Eisenhart, President Timberland EMEA.

In this role, Alonso will develop and execute sales strategies to drive the business across all EMEA Wholesale & Distributors markets to achieve the aggressive 17x17 plan communicated by the holding company VF Corporation back in June 2013.

Alonso joins from Camper where he held the role of General Manager for the Northern, Central, Eastern European and Asia Regions.  Prior to Camper, he worked for Nike between 1998 - 2007 in various category and regional sales roles, with his final role for being Sales Director Northern Europe.  Alonso says of the move:

"There is a great vibe around Timberland today. It is a strong and inspiring brand and the opportunity to participate in its future growth is the perfect challenge for me."  

Alonso brings with him a wealth of sales strategy experience, a deep understanding of the Go To Market process and an ability to drive sales across both wholesale and distributor channels and markets.

When commenting on the new appointment, President Timo Schmidt Eisenhart said:

"He is customer focused and has experience fueling brand-enhancing sales growth. Two key characteristics we are looking for at Timberland as we step up the business." 

About Timberland 

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Earthkeepers®, Timberland PRO®, Mountain Athletics®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" - forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more, visit http://www.timberland.com.