Timberland Continues to Fine-Tune its Organizational Structure to Respond to the Accelerated Growth Plans

Following the recent changes announced at senior executive level last week, Timberland has announced the appointment of Mariano Alonso to Vice President Sales, Timberland EMEA. Alonso will report into Timo Schmidt-Eisenhart , President Timberland EMEA.

In this role, Alonso will develop and execute sales strategies to drive the business across all EMEA Wholesale & Distributors markets to achieve the aggressive 17x17 plan communicated by the holding company VF Corporation back in June 2013 .

Alonso joins from Camper where he held the role of General Manager for the Northern, Central, Eastern European and Asia Regions.  Prior to Camper, he worked for Nike between 1998 - 2007 in various category and regional sales roles, with his final role for being Sales Director Northern Europe.  Alonso says of the move:

Alonso brings with him a wealth of sales strategy experience, a deep understanding of the Go To Market process and an ability to drive sales across both wholesale and distributor channels and markets.

When commenting on the new appointment, President Timo Schmidt Eisenhart said:

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