Moda
Transforming Fashion, One Stori at a Time
Ethical fashion has never been a hotter topic. Today's consumer is more mindful about the impact of their purchasing decision than ever before. They're starting to consider environmental impact and the livelihoods of others when purchasing goods and services. Celebrities have also become ethical fashion spokespeople, advocating for brands and causes they care about. Fast Fashion is experiencing increased criticism after the release of exposé films such as 'The True Cost'. With an ethical consciousness on the rise, aims to better connect consumers to brands that are making beautiful products doing good, to tell their stories.
Co-founder Elisha London (former UK Director of Global Citizen) and Tabea Hughes (former Head of Product at Reformation) began their journey in ethical fashion together late last year. London is an expert in social impact, having worked on the launch of Global Citizen in the UK and the World Bank. Hughes has expertise in fashion and sustainability, and played a key role in bringing Reformation into the wardrobes of trendy millennials. Banding together, London and Hughes are out to demonstrate that fashion and ethical don't have to be mutually exclusive.
Leading by example, London has vowed to replace her entire wardrobe with ethical fashion pieces exclusively, piece by piece, stating, Her journey will be documented on the Global & Smart blog.
Already featuring brands such as Eileen Fisher Cred, Fortress of Inca, Kitty Ferreira , and Soko is braced for a busy year of growth in 2016.
is an initiative of Global & Smart. Established in Australia in 2008 by Co-Founder, Kate Brennan , Global & Smart exists to reclaim the meaning of 'good' in goods. Press kit available at http://www.stori.org/for-media-1
http://www.stori.org / http://www.globalandsmart.com
Elisha London - Co-Founder, Global & Smart
Elisha@globalandsmart.com
Tabea Hughes - Co-Founder, Global & Smart Agency
tabea@globalandsmart.com