Annual 618 Shopping Festival Shows Chinese E-commerce is Roaring

As the most important consumer battle field in the first half of the year, the annual "618 Shopping Festival" has become a crucial market of business for all e-commerce platforms, and the pre-sale of "618" has also started as early as May. This year's "618" features better users' shopping experience and more simplified promotion rules, richer lists, more efficient logistics and more considerate after-sales services provided by each e-commerce platforms, which attracted more consumers to join the online shopping spree.

According to Syntun,  a professional digital retail data service provider, during 2022 China "618" (from 20:00 on May 31^st to 24:00 on June 18^th), the GMV of the major e-commerce platforms (only including traditional e-commerce platforms and livestreaming e-commerce platforms) was 695.9 billion RMB. The GMV of traditional e-commerce platforms was 582.6 billion, with Tmall platform ranking first. Livestreaming e-commerce platforms performed brilliantly, with the GMV of  144.5 billion. New retail platform and community group buying platforms have begun to join the "618" competition, the GMV reached 22.4 billion yuan and 15.3 billion yuan respectively. In terms of sales categories, household appliances remained one of the popular categories with the GMV of 87.9 billion RMB.

For more details about the "618", please click the link: (PDF)

As a professional digital retail data service provider, Syntun has developed a variety of products in line with the needs of the retail industry, which can solve the problems encountered in the process of production, operation, marketing and management, and help brands make accurate decisions.

CONTACT:
FB: Syntun China
TW: @Syntunchina
Syntun Marketing Team
Tel: +86-10-5287-4212
Email: [email protected] 

SOURCE: Syntun Ltd.
Related Links: www.syntun.com