Universal Music Group and TikTok Announce New Licensing Agreement

Sir Lucian Grainge, Chairman and CEO, Universal Music Group, said: "This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the welfare of the creative community. We look forward to collaborating with the team at TikTok to further the interests of our artists and songwriters and drive innovation in fan engagement while advancing social music monetization." SirLucian Grainge, Chairman and CEO, Universal Music Group, said:   "This new...

LOS ANGELES, 02/05/2024 (informazione.it - comunicati stampa - spettacolo)

 

Fans on TikTok can look forward to the return of UMG's recorded music and publishing catalogs and once again enjoy creating videos using music from some of the world's biggest artists and songwriters as well as exciting emerging talent.

As part of the agreement, both organizations will work together to realize new monetization opportunities utilizing TikTok's growing e-commerce capabilities and will work together on campaigns supporting UMG's artists across genres and territories globally.

TikTok will continue to invest significant resources into building artist-centric tools that will help UMG artists realize their potential on the growing platform. Tools including "Add to Music App", enhanced data and analytics, and integrated ticketing capabilities will benefit artists, both financially and in building their global fanbases using TikTok's scale and engaged community, while strengthening online safety protections for artists and their fans.

In addition, TikTok and UMG will work together to ensure AI development across the music industry will protect human artistry and the economics that flow to those artists and songwriters. TikTok is also committed to working with UMG to remove unauthorized AI-generated music from the platform, as well as tools to improve artist and songwriter attribution.

 

UMG and TikTok are now working expeditiously to return music by artists represented by Universal Music Group and songwriters represented by Universal Music Publishing Group to TikTok in due course.  

At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group visit www.universalmusic.com .

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles , Silicon Valley, New York , London , Paris , Berlin , Dubai , Singapore , Jakarta , Seoul , and Tokyo .
www.tiktok.com

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