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Arte e Cultura

BE OPEN The Garden of Wonders

The Garden of Wonders. A Journey Through Scents.  
MILAN, (informazione.it - comunicati stampa - arte e cultura)

  



 

, the international foundation which operates in the field of design and creativity, has chosen the  as the amazing background of a sophisticated interdisciplinary project whose central theme is  .

     (Photo: http://photos.prnewswire.com/prnh/20150413/739299 )

The research is presented on the occasion of  , due to the aesthetic and philosophical features this product embodies.

 is the General Coordinator for the whole set up where well known designers  present their interpretation of defunct luxury  brands.

 decided to explore the world of fragrances by especially focusing on some  . The foundation identified   which must be   in order to protect the experiences at the basis of production and to prompt a  .

 explains:         

The general organization and set-up of the exhibition is entrusted to  , who created a   where all parts of the project communicate with each other and with the Garden area.

The production of the eight brands, in contrast, is assigned to several designers who reinterpreted their history and features according to their sensitivity in the section  : they acted as Art Directors for the   in order to show that design can become a strong point for small entities requiring a new commercial life to meet the challenges of the contemporary global market.

 worked on the Czech brand  ,   on   from France , Italian brand   has been reinterpreted by   whereas Swedish trio   focused on the French brand  ; Spanish   worked on the British brand  ,   gave its interpretation to the American perfume house  ,   on   and finally   has been dealing with Russian brand  .

Each one of the installations has inspired  , founder of Histoire de Parfums, to create a unique fragrance which could combine the visual impact of the designers' works with the historic perfumes now disappeared.

In order to highlight these academic aspects, experts in the field have been involved in the curatorship of a  called   introducing visitors to the most general aspects of the subject.

Finally, a special pavilion hosts the section   an imaginative showcase of different bottles designed by renowned designers inspired by the shapes which will contain the fragrance of the future. Participants include 


Contact: BE OPEN Foundation, Communication & Press office, Giovanni Sgrignuoli, press@beopenfuture.com, mob. +49-1578-4933401 / +39-328-9686390, http://www.beopenfuture.com

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