Information Technology
Luzern eCommerce Announces Strategic Acquisition of Tambo
A key aspect of this acquisition is the combined strengths of both companies' capabilities, now delivering a game-changing 1P/3P solution—uniquely combining Tambo's 1P expert solutions with Luzern's robust 3P capabilities.
By adding Tambo's advanced consultancy, analytics, and Amazon Marketing Cloud expertise, Luzern eCommerce now delivers a powerful end-to-end solution.
The combination of cutting-edge technology and expert managed services, empowers brands to connect with and convert more buyers through solutions delivered at every stage of the value journey:
Luzern eCommerce is a leader in driving profitable growth for brands, continually advancing market-leading innovations. The latest release of the company's Channel Optimizer™ platform also introduces an enhanced Margin Optimizer. Powered by breakthrough Generative AI, this tool dynamically adjusts prices based on real-time market conditions, maximising both competitiveness and profitability. Unlike conventional repricers that often trigger a "race to the bottom" in pricing, our Margin Optimizer strategically maintains brand positioning and automates optimal price adjustments, granting brands exceptional control over their pricing.
Commenting on the announcement, Feargal Mooney , Executive Chair of Luzern eCommerce Group, said,
Paul Adams , Tambo CEO , added,
The integration of Tambo's expertise in Amazon Marketing Cloud (AMC) analytics with Luzern's proprietary technology delivers advanced, multi-dimensional insights into customer acquisition. Through AMC, customer behaviour can be tracked and visualised across Amazon touchpoints, refining campaign strategies to boost ad spend efficiency. This enhanced capability supports a higher return on ad spend (ROAS) through precisely targeted engagement, setting a new standard for performance optimisation in eCommerce.
Pat Sherlock , Luzern eCommerce Co-Founder & Chief Product Officer, added:
With this acquisition and a continued focus on innovation, Luzern eCommerce is reinforcing its position as the leading eCommerce accelerator for ambitious brands aiming to drive profitable growth in eCommerce. Luzern's powerful combination of advanced technology, deep expertise, and strategic insight empowers brands to achieve sustainable success across Amazon, marketplaces, and direct-to-consumer channels.
Headquartered in London , Tambo is an eCommerce technology and services provider that helps ambitious brands outpace their competition on Amazon and other marketplaces in the UK and internationally. We offer a range of services, including consultancy, managed service (1P & 3P), content optimisation, advertising, and analytics. Our services are powered by Tambo Compass, a market-leading data, insight, and activation tool. Tambo is an Advanced Amazon Partner, AMC co-developer, and multiple award winner, most recently winning Gold at the Global Amazon Advertising Award.
As Europe's leading eCommerce Accelerator, Luzern eCommerce optimises sales, margins, and inventory across channels and geographies for brands worldwide. Through our proprietary technology, Channel Optimizer™, and deep domain expertise, we help brands connect with and convert customers on their channel of choice—whether that's Amazon, other marketplaces, or direct-to-consumer (D2C) webstores. Renowned for excellence in execution, Luzern eCommerce brings speed and agility to ensure rapid time-to-value for our clients. Headquartered in Dublin, Ireland , Luzern eCommerce is trusted by brands such as Philips, Fossil, Petsafe, HTC, and Nestlé, and has a proven record of dramatically growing online revenues.
Lisa Perry
TechComms
lperry@techcomms.co.uk
Avani Gill
TechComms
agill@techcomms.co.uk
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