Internet
Publicis Sapient Named a Leader in the IDC MarketScape for Worldwide Customer Experience Improvement Services
said Douglas Hayward , Research Director, Worldwide Digital Strategy and Agency Services at IDC.
said Nigel Vaz , CEO at Publicis Sapient.
The IDC MarketScape for Worldwide Customer Experience Improvement Services is designed to help organizations as they evaluate which customer experience improvement service provider would best suit their needs. An important element of this IDC MarketScape evaluation was input from customers on vendors' capabilities and other key characteristics. One Publicis Sapient customer stated,
To view the IDC MarketScape report excerpt (Doc # US45658220,
September 2020 ), please visit publicissapient.com
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Publicis Sapient is a digital transformation partner helping established organizations get digitally enabled, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting, and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients' businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com .
Ashish Prashar
Sr. Director of Global External Communications
ashish.prashar@publicissapient.com
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