Salute e Benessere
Mars unveils the world's largest pet parent study to better understand and serve the over one billion pets - and growing - across the globe
With pet ownership known to be on the rise and people considering pets one of the most important things in their lives, the results signal a new era of pet parent centricity, where the emotional connection between a pet parent and their pet is stronger than ever.
To ensure every pet has a happy and healthy home, and as part of the company's ongoing purpose: A BETTER WORLD FOR PETS, the study launches in tandem with the first ever global Mars Pet Adoption Weekend. Mars Pet Adoption Weekend will take place in twelve countries across Europe , Asia , South America and North America , to celebrate new pet parents and encourage more adoptions across the world.
Pet parents are clearly devoted to their pets, with more than one-third (37%) of dog and cat owners considering their pets the most important thing in their lives. The percentage is even higher amongst Generation Z (Gen Z) (45%) and Millennials (40%).
There's a preference towards kittens and puppies too: 84% of dogs and cats are acquired before the age of 12 months. The most commonly owned global dog breeds are Labrador (6%), Chihuahua (6%), and Golden Retriever (5%), and the most commonly owned global cat breeds are Persian (16%), British Shorthair (11%), and Siamese (9%).
Today, cat ownership is more common than dog ownership globally, with more men (52% male vs 48% female) being cat owners. The decision to get a pet is greatly influenced by those around us with family (26%) as the primary influence, followed by friends (21%), social media (13%), online search (13%), and veterinarians (11%).
Dogs and cats play pivotal roles in our lives. Of those satisfied with their pets , dog owners appreciate unconditional love (50%) and family completeness (49%), while cat owners appreciate the entertainment (48%) and stress relief (44%) their four-legged friends bring. However, being a pet parent also brings challenges: 32% feel guilty about leaving their dogs and cats alone, and only 42% find their neighborhoods very pet-friendly, with a further 26% of pet parents claiming they find the idea of traveling with their pets demanding / challenging.
Since launching the BETTER CITIES FOR PETS™ program in 2017, Mars has created a range of programs around the world to help cities become certified as pet-friendly, so more people can enjoy the benefits of a life with pets. Similarly, earlier this year, the Mars brand CESAR® partnered with Tripadvisor to launch a new pet travel hub in the U.S. to connect pet parents with the resources and guidance to travel with their pets.
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For 16 years, Mars and its family of pet care and veterinary health brands including PEDIGREE®, IAMS™, ROYAL CANIN®, with additional support from PEDIGREE Foundation, along with its snacking and food brands, have come together for Mars Pet Adoption Weekend.
This year, Mars Pet Adoption Weekend will be hosted globally for the first time, with twelve countries participating during one of the two weekends in October. These include Brazil , Canada , China , France , India , Japan , Malaysia , Mexico , Thailand , The Philippines , the UK, and the U.S.
With pet ownership known to be on the rise, there is more opportunity than ever to ensure pets living in shelters or on the street find loving homes. Considering the undeniable joy pets can provide and the fact that only 11% of dog owners across those countries surveyed adopt from shelters, Mars is spotlighting the importance of the company's ambition to end pet homelessness, by celebrating new pet parents and encouraging adoption across the globe.
Mars Pet Adoption Weekend will support pet adoption worldwide through various activities including financial contributions to shelters, adoption events, volunteer activities and other awareness-raising events.
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Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com . Join us on Facebook , Instagram , LinkedIn , and YouTube .
*One billion pets statistic in headline - source: Euromonitor data 2024
Pet parents refer to dog and cat owners surveyed in 20 markets
Those who gave a satisfaction score of at least 7 out of 10 (95% for dogs and 94% for cats)
1 in 3 pets are homeless according to new global report , August 2024
PDF: https://mma.prnewswire.com/media/2519597/Mars_Global_Pet_Parent_Study.pdf
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