Information Technology
Expand North Star Brings Attention to Future of Creativity and Spirit of Innovation on Final Day
DUBAI , UAE , Oct. 17, 2024 /PRNewswire/ -- the world's largest startup and investment event, concluded yesterday, breaking records in international participation and cementing the UAE's position as the global nexus for technological innovation. The four-day major event attracted 1,800 startups, 1,200 investors managing assets exceeding $1 trillion , 59 unicorns, and thousands of visitors transforming Dubai Harbour into a bustling hub of cutting-edge technology and groundbreaking ideas.
Organised by Dubai World Trade Centre and hosted by Dubai Chamber of Digital Economy, the powerhouse showcase reached the mark of 13,000 concierge-arranged meetings and 88% of startups participating for the first time, offering unrivaled networking opportunities.
Expand North Star 2024 became a global innovation hub, bringing startups from all corners of the world, from Europe , Asia , Africa , and as far as Latin America , as they showcased next-gen technologies—from AI and quantum computing to sustainable transport and digital health solutions.
Debuting at the event, introduced CycloRotors, a sustainable, electrically powered propulsion system for air mobility vehicles, promising unmatched maneuverability.
offered small businesses a simple digitalisation tool for managing time tracking, employee data, and product management. said: "Our tech is best for companies with deskless workforce of about 50 employees and provides solutions like time tracking, employee management, and job cost management. We came to ENS to understand if there is a need for our product in the UAE, and it seems like ample small companies haven't digitalised their processes yet. So, if things work out well with our new partners, we will expand here."
From South Korea , presented its , strengthening IoT security by generating powerful encryption keys. Meanwhile, showcased an AI-powered device for predicting and managing neurodegenerative diseases.
UAE's wowed with its Sharp Vision camera system, mirroring human vision and extending operational range by up to 100 times, revolutionising industries like security and smart cities.
As AI reshapes media and marketing, big questions loom about the future of human creativity. One of the panels highlighted how consumers must discern quality with an exponential growth in content creators and AI expected to disrupt the industry.
took it further and said: "Media planning and buying business will turn upside down. There are almost 250,000 people in the big firms who will not have jobs in the next three years for two reasons: Their tasks are relatively inefficient, and the second is a lack of transparency." He closed with a compelling takeaway: "Learn three languages- Chinese, Spanish, Arabic, and Code."
This year also saw the debut of Sonar+D Creative Summit, set up in partnership with Sonar, which brought in a host of technological proposals in an exhibition space.
Prominent speakers across the show discussed the future of creativity. Among those that took to the stage were, Neil Patel , Co-founder, NP Digital, USA ; Mayank Yadav , Director of Product, Reddit, USA ; Andrea Faroppa, Head, Sonar+D, Spain ; and Prashant Saran , Director -Operations, Amazon, UAE.
Fully aligned with GITEX GLOBAL, Expand North Star placed deep tech at the heart of its discussions. was among the speakers who emphasises the importance of deep tech. He said: "This platform is a public-private partnership in action. The Government of Dubai is hosting the world, and what impresses me most is Dubai's vision for the future. This is where the Museum of the Future exists—not just as a symbol but as a challenge to think about what's next. Deep tech feels like the distant future, yet GITEX is making it happen now, even expanding into Morocco ."
Powered by Deep Tech MENA and GIE (Global Innovation & Entrepreneurship), Expand North Star also launched , a platform bringing together research institutes and scientists to turn breakthrough innovations into tangible products. Attendees had the chance to get up close with cutting-edge prototypes and demos from leading institutions like Johns Hopkins University , Virginia Tech , MIT , IE, and Georgia Tech. These showcased AI based concepts and STEM research initiatives, fueling the transformation to real world applications.
As Expand North Star 2024 now concluded, the tech fever continues with GITEX GLOBAL, the world's largest tech and startup event, which is running until Friday. Swedish DJ Eric Prydz will take the stage at Expo City Arena on 18 October for the grand finale, debuting his spectacular HOLO show in Dubai . This immersive audio-visual experience will blend Prydz's iconic beats with eye-catching 3D hologram, closing out a week of celebrating technology.
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