SURVEY: Lounge access and upgrades perceived as top benefits in APAC Airline Loyalty Survey - but travellers unsure how to spend points

Of the 37% of respondents who either have never been a member of a loyalty program or whose membership has lapsed, the main reason cited (after not flying frequently enough to make it worthwhile) is a lack of awareness of the benefits (30%). The perception that it's too hard to build up points is the third most common reason for avoiding loyalty programs with nearly a quarter (23%) and this figure jumps to a third (33%) of non-members in Singapore. Of the 37% of respondents who either have...

DUBAI, 13/07/2023 (informazione.it - comunicati stampa - turismo)

Of the 37% of respondents who either have never been a member of a loyalty program or whose membership has lapsed, the main reason cited (after not flying frequently enough to make it worthwhile) is a lack of awareness of the benefits (30%). The perception that it's too hard to build up points is the third most common reason for avoiding loyalty programs with nearly a quarter (23%) and this figure jumps to a third (33%) of non-members in Singapore .

However, despite the apathy amongst non-members, there is an opportunity for airlines to tempt them to sign up. 58% of respondents not already part of a loyalty program would be willing to try one in the future and this increases to 67% in the 26-35 year old age bracket and 64% in the UAE region. Hong Kong residents seem the most reluctant to try loyalty programs with just 46% considering it in the future. Easy check-ins (46%) and cabin class upgrades (44%) are highlighted as the two top reasons a non-member would be willing to sign up.

Of the respondents who are already members (63%), they belong to an average of at least two airline loyalty programs. Exclusive access to lounges (32%) and cabin class upgrades (31%) are seen as the top benefits for this group. For leisure travellers, class upgrades and points not expiring are the most appealing benefits, while a fast track check-in, immediate rewards and free tickets to events appeal more to business travellers.

 

IBS Software is a leading SaaS solutions provider to the travel industry globally, managing mission-critical operations for customers in the aviation, tour & cruise, hospitality, and energy resources industries. IBS Software's solutions for the cover fleet & crew operations, aircraft maintenance, passenger services, loyalty programs, staff travel and air-cargo management. IBS Software also runs a real time B2B and B2C distribution platform providing hotel room inventory, rates and availability to a global network of and channels. For the , IBS provides a comprehensive, customer-centric, digital platform that covers onshore, online and on-board solutions. Across industry, we provide logistics management solutions that cover logistics planning, operations & accommodation management. The Consulting and Digital Transformation (CDx) business focuses on driving digital transformation initiatives of its customers, leveraging its domain knowledge, digital technologies and engineering excellence. IBS Software operates from 16 offices across the world.  Further information at www.ibsplc.com. Follow us: Blog | Twitter | LinkedIn | Facebook | Instagram

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