Digital subscription results of AS Ekspress Grupp in the second quarter of 2024

The number of digital subscriptions of AS Ekspress Grupp increased by 27% in the Baltic States year-over-year (2 ndquarter: 5%, 1 stsix months: 7%) and totalled 222 558 at the end of June.The number of digital subscriptions of AS Delfi Meedia that publishes the news portal Delfi, newspapers Eesti Päevaleht, Maaleht, Eesti Ekspress and several popular magazines increased by 11% year-over-year (2 ndquarter: 5%, 1 stsix months: 5%) and totalled 107 443.The number of digital...

Tallinn, 12/07/2024 (informazione.it - comunicati stampa - editoria e media)

“The media companies, that are part of Ekspress Grupp, increased the total number of digital subscriptions by 27% year-over-year, leading to more than 47 000 new subscriptions for the group. The number of subscriptions of paid digital content increased the most, by 66%, at Delfi Lithuania, but we are also satisfied with the results of Latvian and Estonian publications. While in Estonia, which is the most mature market, growth was primarily the result of successful marketing campaigns, we continue to see organic market growth and the increasing habit of readers to pay for high-quality digital journalism in other Baltic States.”

Detailed overview of digital subscriptions

The Group considers only the subscriptions with the value of more than 1 euro per calendar month that are separately invoiced and separately cancellable at any given time as digital subscriptions.

Digital subscription revenue makes up an increasingly larger share of the digital revenue base of Ekspress Grupp. We are moving in the direction of the Group's long-term goals of increasing the volume of digital subscriptions to 340 000 subscribers in the Baltic countries by the end of 2026. The long-term goals of Ekspress Grupp were established and disclosed at the beginning of 2022.

Argo Rannamets
CFO
AS Ekspress Grupp
E-mail address: argo.rannamets@egrupp.ee