Cibi e Bevande
MALIBU'S DON'T DRINK AND DIVE CAMPAIGN RETURNS WITH A WINTER MESSAGE FOR THE NATION
In eye-catching festive fashion, the winter 'Don't Drink and Dive' initiative sees a series of seasonal lifeguard towers – complete with baubles and jolly decorations - installed in popular inner-city drinking locations near water across London , Manchester and Bristol . In light of statistics shared by RLSS UK, showing occur in inland waters, including rivers and canals, the RLSS UK-trained lifeguards will sport a limited-edition festive jumper, reminding the nation of the risks associated with drinking alcohol near water in winter. With winter drownings occurring when individuals don't intend to be in the water, the lifeguards will engage merry revellers throughout the evening, offering tips and safety advice to get people talking, thinking, and drinking differently around water during the holiday season.
In partnership with Made With Love, Tom Daley's knitwear brand, the campaign's dedicated lifeguards will showcase a limited edition 'Don't Drink and Dive' knitted jumper design. A limited run of the woollen jumpers will be made available to purchase via Made With Love's online shop, with all proceeds going to RLSS UK, helping to fund essential water safety initiatives across the country.
As temperatures drop, and the festive season gets into full flow, the winter edition of 'Don't Drink and Dive' aims to shine a light on the dangers of drinking alcohol near urban waterways, reminding party-goers to take care and drink responsibly.
Malibu and Made With Love's limited-edition festive 'Don't Drink and Dive' stock is available to purchase . For more information on responsible drinking around water, Malibu and RLSS UK have shared leading tips on staying safe when consuming alcohol at www.dontdrinkanddive.com .
All 'Don't Drink and Dive' festive campaign assets are available .
Data provided by RLSS UK concerns adults (aged 18 years and over) who drowned under the influence of alcohol between 2018-2023
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