1 in 3 Domains Fail Media Quality Thresholds, According to Ground-breaking New Report

The report also identifies several industry challenges, such as the persistence of made-for-advertising (MFA) sites and the ongoing issue of misaligned metrics that prioritise vanity measures over actual business outcomes.

The findings suggest a shift towards prioritising quality inventory is key to combating ad waste, safeguarding brand reputation and is proven to drive better campaign outcomes for brands vs vanity metrics.

In addition to these findings, the report celebrates the Top 10 quality publishers for 2024, based on PIQ scores. These domains, including yahoo.com, nature.com, and engadget.com, have proven to provide premium environments for advertisers, helping them achieve better engagement and return on ad spend, whilst prioritising the user's experience.

For a full breakdown of findings and actionable insights, download The Media Quality Report 2024 here.

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About Picnic
Picnic's mission is to create a more user-friendly, ad-funded web. With 70% of people finding digital ads annoying, brands often waste ad spend on ineffective and potentially damaging experiences. Picnic's two-pronged approach focuses on delivering quality inventory using PIQ inventory intelligence to ensure ads are placed in the best possible environments, creating better outcomes for everyone involved.

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