Trendstop Fashion Trend of the Year 2015 is Modern Seventies

The Modern Seventies trend direction will influence fashion, beauty and lifestyle products and campaigns throughout 2015. It offers a clean, contemporary and minimalist take on the 1970's aesthetic.

"Celine inspired structured pieces inform the Modern Seventies fashion translation," says Jaana Jätyri, founder of Trendstop.

Why Modern Seventies? 

Modern Seventies represents a nostalgia for simpler, 'pre-digital' times in our hectic world. 

This has given rise to digital detox travel getaways, hobbies and an increase in the sales of vinyl records and cassette tapes. Trendstop identified the trend in early 2013.

"Many of today's tastemakers were born in the 1970's. They are among the last generations to remember what life was like without constant connectivity," Jätyri explains.

Modern Seventies in Women's Fashion 

Clean, elegant lines and natural materials inform Modern Seventies womenswear. Tactile textures and warm 70's inspired colours provide warmth associated with the decade. Bold A-line shapes and structured statement pieces create the silhouette. Key pieces include culottes, over-the-knee skirts, clean accessories, socks with sandals and new clogs.

Modern Seventies in Beauty 

Modern Seventies beauty is pared-down and natural for both day and evening. Fringes or central partings frame the face with natural hair colours completing the look. 

Visit the Modern Seventies information page for further insights, quotes and images for Womenswear, Menswear, Kidswear, Beauty, Interiors and Lifestyle 

Modern Seventies Online Briefings 

Trendstop will present complimentary monthly online sessions on the Modern Seventies Fashion Trend of the Year 2015. For details, visit http://www.fashiontrendof2015.eventbrite.com

REGISTER FOR A PRESS SESSION on Thu Dec 18 at www.fashionpress.eventbrite.com  to receive a link.

About Trendstop 

Trendstop is a global fashion trend forecasting agency, specialising in helping businesses understand and incorporate key consumer trends into their product ranges and campaigns in order to improve sales to increasingly trend-aware consumers.

As well as a comprehensive online resource covering current and future trends, Trendstop offers a full Trend Studio service to provide companies with hands-on assistance in working with trend concepts and translating trends into relevant products and campaigns. More information is available at http://www.trendstop.com

Images:http://blog.trendstop.com/trendstop-trend-of-the-year-press-materials/

Logo: https://blog.trendstop.com/trendstop-press-images/

Visit the Modern Seventies information page for further information and images.