La Redoute, The Largest French Fashion E-tailer, Expands into China with Azoya

Introducing 100,000 SKUs to China is a huge expansion. Cross-border eCommerce provides a cost-effective and sustainable alternative. However, the only viable way is to directly ship individual parcels, which, in contrast to warehouse shipping, doesn't require bulk importing and local stock.

Instead of going to major Chinese online marketplaces, La Redoute decided to establish its own branded Chinese site with Azoya. A dedicated Chinese site will directly expose La Redoute's brand image to China. Moreover, an independent site allows La Redoute to avoid cutthroat competition and endless promotion fees (indispensable to get traffic) on online marketplaces.

Here're what Azoya did within several weeks to prepare for La Redoute's expansion to China:

"Azoya has rich experience in operating an online business for overseas retailers in China," said Don Zhao, Co-founder of Azoya, "With both exceeding understanding of Chinese customers' behaviors and overseas retailers' uniqueness, we are excited and devoted from the start to achieve optimal results for La Redoute."

About Azoya

Azoya is a leading turnkey e-commerce solutions provider, which endeavours to help overseas retailers break into China via cross-border eCommerce. The company prides itself as being the cross-border eCommerce leader and has signed exclusive agreements with the largest number of overseas retailers in China.

http://www.azoyagroup.com/