Internet
THE DAILY WIRE LAUNCHES 'DAILYWIRE+' WITH ADDITION OF JORDAN PETERSON
Peterson has signed a major multi-year deal with DailyWire+ that includes DailyWire+'s management of the sales and distribution of "The Jordan B. Peterson Podcast," exclusive bonus content on every episode, and the development of subscriber-only specials featuring Peterson and other special guests.
When asked why he was making the move to DailyWire+, Peterson responded, "Obviously, there's a huge shift in media technology from whatever was the legacy media in print, video, entertainment, and in the digital world, and clearly DailyWire+ is at the forefront of that. Partnering with a company that shares my own values for excellence and entrepreneurial vision is the natural next step for me. And," he added, "it's time for a new adventure."
Peterson's existing podcast and video library, which has amassed over a half-billion downloads and views since 2016, is now hosted at DailyWire+. The show will continue twice weekly. Additionally, DailyWire+ will produce a library of premium content featuring Peterson, the first of which is available now on the platform: "Dragons, Monsters and Men," a four-part series on men, masculinity and purpose. DailyWire+ will continue to distribute "The Jordan B. Peterson Podcast" on traditional podcast platforms, including Apple and Spotify, and will bring all ad sales for the show in-house.
DailyWire+ has also expanded its existing deal with PragerU, the non-profit started by
Dennis Prager and best known for its five-minute educational videos, which have pulled in over five billion views since the group's launch in 2009. DailyWire+ will be releasing exclusive content with PragerU, including a new series, "PragerU Master's Program with Dennis Prager ," which is due out this fall.
The expansion of the media company is a significant move for the business. Co-founded in 2015 by Jeremy Boreing , Caleb Robinson , and Ben Shapiro , the company has grown to a current annual run rate of $200MM.
"The launch of DailyWire+ marks the beginning of an aggressive technological and content expansion for us," said co-CEO Jeremy Boreing . "The addition of Dr. Jordan Peterson , the pre-eminent public intellectual of our time, should indicate exactly how serious we are about bringing quality counter-cultural voices to the fore."
DailyWire+ is a subscription podcast and video-on-demand over-the-top streaming service owned and operated by The Daily Wire, LLC. The service is an umbrella platform that covers The Daily Wire + The World of Jordan Peterson + PragerU + Movies and, coming in 2023, a new kids' content offering. DailyWire+ distributes several of the top-ranked podcasts in America, including "The Ben Shapiro Show," "The Jordan B. Peterson Podcast," "Candace" with Candace Owens , "The Matt Walsh Show," "The Michael Knowles Show," and "Morning Wire."
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