Report: 51% of Amazon Sellers Announce Higher 2020 Sales Due to COVID-19

Amazon's net sales from third-party sellers grew 57% year-over-year in 2020, heavily contributing to Amazon's $386 billion annual revenue. The report explores these sellers' diverse business strategies, including their challenges, revenue, and ecommerce growth plans for 2021. 

Key insights include:

1. COVID-19 contributed to Amazon sellers' revenue in 2020.

2. 85% of Amazon sellers are profitable going into 2021.

3. Ecommerce expansion is top priority for Amazon sellers in 2021.

4. Sellers continue to invest in Amazon — but they have concerns. 

"The past year has emphasized the staying power of ecommerce, with Amazon continuing to lead the charge. And Amazon's third-party sellers are essential to this success and growth," said Greg Mercer, founder and CEO of Jungle Scout. "As ecommerce becomes a more fundamental part of consumers' lives, it also becomes more competitive for the brands and businesses that leverage its reach."

About the Survey

Between Dec. 1-28, 2020, Jungle Scout surveyed 4,864 Amazon sellers, including prospective and former sellers. Respondents represent 70 countries, 17 Amazon marketplaces, and all relevant Amazon product categories. They are ages 18 to 80+, as well as all genders and levels of education. See full report for more details.

About Jungle Scout

Jungle Scout is the leading all-in-one tool for selling on Amazon. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their ecommerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports nine global Amazon marketplaces. Read more at www.junglescout.com.

Media Contact:
Leslie Termuhlen    
[email protected]
PR Strategist
513-600-3353

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Jungle Scout
Jungle Scout is the leading all-in-one platform for selling on Amazon and supports over $6 billion in annual Amazon revenue.

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The State of the Amazon Seller 2021
In its annual survey of nearly 5,000 Amazon entrepreneurs, brands, and businesses, Jungle Scout explores the challenges, strategies, and ecommerce investments of Amazon sellers in 2021.

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The State of the Amazon Seller 2021