Novomania 2014 Gears Up with New Theme, Show Areas and Key Service

New Theme

Novomania introduces a new theme for 2014 called Mixology, which is a celebration of the blend of creative spirit and hard-nosed business acumen that's at the heart of Novomania - by mixing East with West, juxtaposing brands, styles, tastes and lifestyles under one roof and mixing multiple business models and approaches to create new, lucrative ways for brands to bring their creations to an eager Chinese audience.

4 Distinct New Show Areas

As an extension of the new theme: Mixology, the show is morphing and integrating to focus on four distinct key areas based on current fashion trends, creating a one-stop portal for international fashion brands to stay ahead of the fast-developing market in China.

These areas are Premium Urbanwear, Contemporary, Fashion Lifestyle and O2O2O (offline to online to offline). A representation of the best fit for China's current fashion business model and consumers' needs, key domestic buyers will find it an effective and pleasant experience to meet fashion brands and discuss business in these curated areas.

Of special note is the O2O2O Area. China is rapidly emerging soon to be the world's largest online retail (e-tailing) market. Mckinsey Global Institute agrees: "By 2020, we project that Chinese e-tailing will match the combined size of today's U.S., Japanese, U.K., German and French markets." The O2O2O concept recognizes this growth of local commerce on the Web and explores the links between the online and offline elements of commerce. Designed to give international and local brands unique insights to capitalize on this online boom, this area offers e-tailing seminars and services to introduce them to the right partners. Exhibitors include key shopping e-malls, e-fashion-retailers, agents and services providers currently revolutionizing the online brands activity in China. There is also an area dedicated to offline retail services, where exhibitors showcase innovative solutions on opening an integrated online / offline retail store in China.

New Key Service

Throughout the years, Novomania has built wide and deep resources and connections within fashion communities. Using this strong asset, Novomania 2014 presents exhibitors with on-going business matching services assisting their business ventures in China, matching the exhibitors with potential partners in China. The pro-active Novomania team in China will also work closely with each brand to diarize key appointments with potential partners and exhibitors during the show.

With these changes, the new show promises to deliver exhibitors and visitors a closer and more effective connection with the market 365 days a year in a 360 degree approach.

SAVE THE DATE:

THE FIFTH NOVOMANIA - Shanghai Mart - 5th-7th March 2014

For more information on exhibiting at NOVOMANIA please visit www.novomania.com.cn.

Notes to editors:

1. About UBM Novomania (www.novomania.com.cn)UBM Novomania is a joint venture company of UBM Asia, which is owned by UBM plc listed on the London Stock Exchange. UBM Novomania, aims on being the biggest b2b platform for trendy, contemporary and premium fashion and lifestyle brands in China. By bringing together best of the West and East, we aim to help domestic and international brands alike to develop their business in China and Asia.

2. About UBM Asia (www.ubmasia.com)Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 19 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 240 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia, we stage the leading events of their kind across the region. Our 200 events, 24 publications and 16 vertical portals serve over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant market news and industry trends, and round-the-clock online trading networks and sourcing platforms. We have over 1,100 staff in 21 major cities across Asia, stretching from Japan to Turkey.

3. About UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. Our 6,500 staff in more than 30 countries are organised into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.