Moda
The Sustainable Denim Revolution Arrives With One Million Liters and DryIndigo Technology to KingPins Amsterdam
AMSTERDAM , Oct. 23, 2019 /PRNewswire/ -- initiative has been launched today as part of the opening of KingPins Show in Amsterdam , which is one of the most important global events in denim. The campaign's core mission is to raise awareness by showing how changing one part of the production or manufacturing process can speed up change towards a more sustainable textile industry.
To raise awareness, the initiative invites users to select the cause they want to donate the next million litres of water, using the platform www.onemillionliters.com and the main social networks (Twitter, Facebook, Instagram and LinkedIn), before 30 November 2019 .
As a result of implementing DryIndigo technology in 2019, Tejidos Royo has saved more than 1 million litres of water used in denim dyeing. The economic contribution from the first million liters saved has been donated to for its water and sanitation programmes which improve the lives of thousands of children around the world.
Reports by UNCTAD (United Nations Conference on Trade and Development) indicate that producing a pair of jeans using the conventional system uses an amount of water equivalent to what one person could drink over seven years. DryIndigo uses . It also during manufacture, uses , and completely eliminates waste water discharge.
, member of the company's board explained,
Photo: https://mma.prnewswire.com/media/1014718/Tejidos.jpg
Contact: Brezo Rodriguez,
Tel: +34 626-066-077
Email: brezo.rodriguez@omnicomprgroup.com