Kindred's Journey towards Zero numbers demonstrate sustainable long-term progress

^{*90 day rolling period between 20 September and 18 December 2023} 

"Addressing the decline in revenue from harmful gambling requires a long-term view. It's important to note that our Journey towards Zero data has shown a steady decrease since 2020. Since the third quarter of 2021, the healthier gambling behaviour effect after interventions have improved from 64.9 per cent to 87.4 per cent. This progress shows in our transparent reporting and consistent work. It highlights our company-wide commitment, and has become a core part of Kindred's DNA", says Alexander Westrell, Director of Communications at Kindred Group.

In February 2021, Kindred started to communicate about its share of revenue of harmful gambling and reports this data and the improvement effect after interventions each quarter.

About Kindred's Journey towards Zero  

Kindred Group is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Therefore, Kindred has set an ambition to reach zero per cent revenue from harmful gambling and to report this metric on a quarterly basis. This is done to increase transparency, to support a fact-based dialogue about harmful gambling, and to raise awareness of the Group's sustainability work. To read more, visit: www.kindredgroup/zero. 

For more information:
Maria Angell Dupont, External Communications Manager, Kindred Group
[email protected] 
+46 72 165 15 17

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