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ZAFUL's Rise in Arab Market and its Third Step in Multi-Language Localization Strategy
Consequently, the global nature of ZAFUL has enabled it to make worldwide deliveries with loads of delivery options. It has managed to provide DHL, UPS as well as Express way among many other fast delivery services. The customer can always choose the mode of delivery depending on need and security.
The Middle East represents a different niche of consumers that are directed mostly by culture and religion. The Middle East has one of the largest consumer bases especially when it comes to clothing. The young generation is slowly adapting some western ways fashion trends. There is still a hard line to cross when it comes to westernization. It is more about social acceptability and modesty.
Keeping that in mind, ZAFUL Middle East branch will design, stock and sell what can be culturally accepted. The clothes will be different from those sold in western countries and sold in middle-eastern countries.
ZAFUL will also lure and entice its Arab market share by doing some local online and offline promotional activities during the holidays. The series of local activities are set to promote the brand as well as convert the clients into loyal customers.
For more information about ZAFUL Multi-Language Localization Strategy, Visit http://www.prnewswire.com/news-releases/zaful-met-en-uvre-une-strategie-de-localisation-multilingue-611677675.html
Name: Jamie
Email: news@zaful.com
Website: www.zaful.com
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