Agricoltura
Proagrica: Big Data & Connectivity is Driving Digital Transformation of Animal Health
With the global population set to increase at record levels, there is an ever increasing demand on our resources to grow with it.
On our current trend the situation is becoming unsustainable with antibiotic resistance posing a global threat. The World Health Organization (WHO) have warned of commonplace infections becoming untreatable and routine surgeries impossible. Far from being a mere industry concern, antibiotic resistance has entered the mainstream zeitgeist - company stakeholders and consumers are more concerned with robust traceability and antibiotic reduction than ever before.
Speaking on this subject, Richard Sibbit , Head of Animal Health at Proagrica, emphasised the urgent need for connectivity and meaningful integration in the industry to help address some of these significant challenges: said Richard.
In theory, better vaccination should lead to a reduction in antibiotic usage. Despite this, there's little industry-wide, real time data providing actionable insight. By harnessing connected data solutions, it becomes possible to drill down into every facet of antibiotic stewardship - regional differences, product usage, disease incidents, weather conditions, seasonal variances - a complete overview of the data available, serving as a real-time foundation for monitoring best practice, management and a robust vaccination programme that works towards significantly reducing antibiotic usage.
In terms of revenue, data integration allows complete oversight and accountability, helping businesses to break down statistics by country, by region, or by business. If a business owns multiple vet practises, it's now possible to benchmark, compare each practise, analyse market share and adjust business strategy accordingly. For example, average full-time vet equivalent turnover in one market or region can be compared to another, making disparities immediately apparent and creating actionable insight.
said Richard.
This leads to a smarter corporate growth strategy that is based on observable data trends. Data integration can help visualise market potential, regional performance, sales levels, and other key business metrics via real-time charts, maps and graphs.
For businesses in the animal health sector, enhanced data connectivity delivers the right tools to eliminate vague information and arduous communications between different businesses.
For example, consider the capabilities granted to vets if they were able to source data directly from their farmers' systems. This would help provide more accurate and timely recommendations, whilst simultaneously eliminating the need to ask a huge number of questions over several hours. This also leads to precise guidance - how best to increase farm production by following exact steps. At every stage, this leads to a business interaction that is more unified, more accurate, and more profitable.
added Richard.
The mindset change comes down to how business approach data connectivity and big data solutions. There has to be an end to mindless data collection, creating a static silo of information that offers no real benefit. Proagrica's mindset is one of data consumption - become a data consumer rather than a data collector - your data should work for you. Integrate your data into your systems, make it as real time as possible, connect the dots between your operations, connect to your customers and supply chain, and your ability to increase productivity and add value increases exponentially.
Successful data and analytic implementation begins by asking the right questions. By considering the right areas in your business - and how they align with the overall strategy - it's possible to drive business growth to an unprecedented level.
concluded Richard.
As independent global experts in data connectivity within the animal health and agriculture sector, Proagrica has worked with businesses across the supply chain to deliver connected solutions that not only generate increased profitability but eliminate many common pitfalls in business.
Proagrica's unique combination of industry expertise, technology and intelligent integration is the sophisticated future for animal health businesses - a new approach that streamlines operations and boosts profitability, while creating a sector that is more sustainable and compliant.
Proagrica, part of RELX Group, is a global provider of independent connectivity and data-driven support solutions for the agriculture industry. We deliver actionable intelligence to drive business growth across the value chain. Our superior products and services connect and empower industry participants to address their key needs around trading, productivity and compliance.
Our solutions are built around the key competences of data connectivity and data analytics delivering seamless supply chain management, supply chain standards compliance, and customer insight and engagement, essential for businesses looking to improve their value offering and expand in the modern marketplace.
Proagrica also encompasses performance-boosting farm management software brand Farmplan, and industry-leading media platforms, Farmers Weekly and Boerderij.
Proagrica.com
RELX Group is a global provider of information and analytics for professional and business customers across industries. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs about 30,000 people of whom almost half are in North America . The shares of RELX PLC, the parent company, are traded on the London , Amsterdam and New York Stock Exchanges using the following ticker symbols: London : REL; Amsterdam : REN; New York : RELX.
http://www.relx.com
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