Viktor&Rolf Partners With Desso at Their Autumn/Winter 2014 Collection by Transforming Carpets to Haute Couture

Desso, the global carpets, carpet tiles and sports pitches company contributed to Viktor&Rolf's Autumn/Winter 2014 Haute Couture collection - which was presented at the Paris Fashion Week on July 9th- by delivering red carpet material and supporting the finishing. 

The Netherlands, 11/07/2014 (informazione.it - comunicati stampa - moda)

 

The designs allude to the spontaneous gesture of primitive clothing construction - asymmetric, wrapped, knotted - while blending into classic couture references. Animal skin motifs - leopard, zebra, and giraffe - are executed in shaved and laboriously hand-appliquéd carpet, which takes up to 300 hours per look to complete. The collection forms a surreal reference to fur as camouflage; as an ancient indigenous clothing material, as well as to animal print as the archetypal epitome of glamour.

     (Photo: http://photos.prnewswire.com/prnh/20140711/696915 )

"     says Alexander Collot d'Escury, CEO Desso.

Viktor Horsting and Rolf Snoeren described the cooperation with Desso as:    

The event was hosted at La Gaite Lyrique, 3 bis Rue Papin 75003, Paris on Wednesday July 9th at 8:00PM . Below you find the link to the show imagery, for editorial use only:

http://download.peterstigter.com/VR_HC_F14.zip

Photo credit: Peter Stigter .

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