Pet Supplements Market to Reach $4.68 Billion by 2031- Exclusive Report by Meticulous Research®

The pet supplements market is experiencing growth, primarily driven by increasing pet ownership, rising awareness of pet health, the humanization of pets, and greater availability of pet supplements. However, the high cost of premium pet supplements and the lack of standardization in the industry restrain the market's growth.

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Additionally, the rising demand for natural and organic pet supplements, along with increasing demand from developing regions such as Asia-Pacific and Latin America, are expected to create significant growth opportunities for stakeholders. Moreover, the growing preference for customized pet supplements and the expansion of e-commerce are prominent trends in this market.

Key Players:

Some of the major players profiled in this report are Mars Inc. (U.S.), Bayer AG (Germany), Blue Buffalo Company, Ltd (U.S.), FoodScience, LLC (U.S.), Four Paws Inc (U.S.), Nestlé Purina PetCare Company (U.S.), Nutramax Laboratories, Inc. (U.S.), Virbac Corporation (U.S.), The Higgins Group Corp. (U.S.), Novotech Nutraceuticals, Inc. (U.S.), Forza10 America (U.S.), NOW Health Group, Inc. (U.S.), Kemin Industries, Inc. (U.S.), and Zoetis Services LLC (U.S.).

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The pet supplements market is segmented by type (multivitamin, probiotics & prebiotics, glucosamine, antioxidants, and other supplements), form (chewable, pills/tablets, and others), source (conventional and organic), pet type (dog, cats, birds, and other pets), function (hip & joint, skin & coat, digestive health, weight management, and other functions), and distribution channel (offline {pet specialty stores, supermarkets and hypermarkets, and others} and online {e-commerce websites and direct-to-consumers}). This study also provides a comprehensive analysis of the pet supplements market in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Increasing Pet Ownership

More households have adopted pets in recent years, particularly dogs and cats, driven by a need for companionship, emotional support, and the therapeutic benefits of pet ownership. Pets bring unconditional love, alleviate loneliness, and even relieve stress and anxiety. As more individuals realize the benefits, the demand for pet adoption has increased.

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Key Findings in the Pet Supplements Market Study:

By type, the probiotics & prebiotics segment is poised to record the highest CAGR during the forecast period of 2024–2031. The increasing prevalence of digestive issues in pets, growing awareness of the benefits of probiotics and prebiotics in promoting gut health and overall well-being in pets, and rising product innovations are expected to drive the growth of this segment.

By source, the organic segment is slated to record a higher CAGR during the forecast period of 2024–2031. The increasing demand for premium pet food products, growing demand for certified organic products in the pet food industry, growing awareness regarding concerns over artificial ingredients, and innovations in organic ingredients drive the growth of this segment.

By form, the chewable segment is poised to record the highest CAGR during the forecast period of 2024–2031. The increasing preference for easy-to-administer supplements, pet owners' demand for palatable products, and the growing trend of health-conscious pet care are key factors driving the high growth of this segment.

By pet type, the cats segment is anticipated to record the highest CAGR during the forecast period of 2024–2031. The growing demand for high-quality cat food products, increased awareness of cat health concerns, and pet owners' growing willingness to invest in their cats' health and wellness are key factors supporting the growth of this segment.

By function, the digestive health segment is slated to record a higher CAGR during the forecast period of 2024–2031. The growing number of customized nutritional formulations to address digestive issues, increasing awareness of probiotics and prebiotics, and the expanding availability of digestive health supplements through various retail channels, including online platforms and specialty stores, are key factors supporting the growth of this segment.

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By distribution channel, the online segment is slated to register a higher CAGR during the forecast period of 2024–2031. The convenience offered by online platforms, greater discounts compared to offline stores, availability of a wide range of products, the rising number of DTC (direct-to-consumer) brands, and the ease of price comparison between brands are key factors supporting the growth of this segment.

By geography, Asia-Pacific is poised to record the highest CAGR during the forecast period of 2024–2031. The growing humanization of pets in countries like South Korea, China, India, and Japan, increasing awareness regarding animal welfare, rising preference for natural and organic pet products, rising disposable incomes, and the rising adoption of pets, particularly among millennials, are key factors supporting the growth of this regional market.

Scope of the Report:

Pet Supplements Market Assessment—by Type

Pet Supplements Market Assessment—by Form

Pet Supplements Market Assessment—by Source

Pet Supplements Market Assessment—by Pet Type

Pet Supplements Market Assessment—by Function

Pet Supplements Market Assessment—by Distribution Channel

Pet Supplements Market Assessment—by Geography

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Pet Supplements Market Research Summary

By Source

By Pet Type

By Function

By Distribution Channel

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