Olive Oils from Spain: Asia, With Japan Taking the Lead, Consolidates Itself as the New Golden Destination for European Olive Oils

Japan stands out as the first consumer of olive oil in Asia. Up to September it had imported 53,890 tons of olive oil, 26.16% more than in the same period in 2018. The growing success of Spanish olive oils among Japanese consumers has played a major role in these spectacular figures. Spain exported 33,917 tons to Japan, 35.78% more than in the first nine months of 2018. This achievement placed oils from Spain with a 62.94% share over total imports, consolidating their leadership since 2014. This share has grown around 20 points during the last decade.

Additionally, these outstanding figures endorse the important commitment that Olives Oil from Spain has made for this market, which has materialised in an ambitious promotional campaign, carried out in collaboration with the European Union and launched at the beginning of 2018. The Olive Oil World Tour (https://oliveoilworldtour.jp/) has been focused on Japan, with a series of activities that have been well received by the Japanese public:

The campaign website and social media accounts in Facebook and Instagram were also used alongside the above programmes to promote European olive oil. They provided a constant stream of related information including recipes and the health benefits of olive oil.

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