Internet
Grapeshot Announces Market-First Solution for Contextually-Relevant and Brand-Safe Digital Video
As video is fast becoming the consumer's content channel of choice, advertisers and publishers must ensure both brand-safe supply as well as contextually relevant inventory. According to eMarketer, US digital video ad spending will reach $29.61 billion in 2022, up from $17.87 billion in 2018.
Grapeshot's new solution will address widespread advertising industry concerns surrounding transparency and brand safety in video advertising. Using contextual data to determine a video's relevance and safety--and to inform dynamic ad distribution decisions--advertisers, sell-side platforms and publishers can:
"Video consumption is rapidly growing across the globe, and with that comes an increasing demand for advertising solutions that provide much-needed trust and transparency around video inventory," said Andrew Smith , SVP Product Strategy for Grapeshot. "By introducing Grapeshot's best-in-class contextual intelligence solutions to the world of digital video, we're excited to provide the first-ever video brand safety solution for both publishers and supply side platforms."
Grapeshot's new video context solution features and benefits include:
Grapeshot will be a featured sponsor at the Brightcove PLAY summit on May 20, 2018 in Boston where Andrew Smith , SVP Product Strategy, will be on hand to discuss the new video solution. Grapeshot will additionally host several events at Cannes 2018 in June. To learn more about Grapeshot's video solutions or event series, please visit go.grapeshot.com/videocontext
Grapeshot empowers the world's leading brands and advertisers to bring relevance to every customer experience. With its proprietary Contextual Intelligence platform, Grapeshot transforms information into actionable data, and identifies revenue-driving behaviors. With solutions for predictive targeting, brand safety, and audience enrichment, advertisers like Johnson & Johnson, Unilever and Verizon leverage the power of Grapeshot to improve media efficiency, increase customer engagement and boost brand perception with their intended audiences. It has been named "Digiday's Best Publisher Tool" and "Best Attribution Solution for Keyword Signal," The Drum's "Best Attribution Solution," and the British Media Awards' "Ad Provider of the Year," among other honors.
Grapeshot entered the market in 2006, and has offices in San Francisco , Los Angeles , Chicago , Toronto , New York , London , Cambridge , Singapore , Hong Kong , Shanghai and Sydney .
Media Contact
Gretel Going
Channel V Media
gretel@channelvmedia.com
212.680.0179
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