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CHIVAS REGAL ACCELERATES INTO NEW ERA IN SPORTS CULTURE WITH GLOBAL PARTNERSHIP WITH SCUDERIA FERRARI HP
The collaboration sees Chivas Regal - the original luxury blended Scotch whisky - and Scuderia Ferrari HP - the world's most successful Formula 1 team - come together to celebrate their commitment to collective success, which forms the foundation of the new partnership.
Shining a light on life off-track, the collaboration will offer a fresh perspective on Scuderia Ferrari HP, focussing on telling the untold stories of teamwork that are critical to success. Through unparalleled behind-the-scenes access showcasing a new take on the world of motor sports, alongside exclusive content and live experiences, Chivas Regal and Scuderia Ferrari HP will spotlight contemporary racing culture, championing the Tifosi - Scuderia Ferrari HP's loyal fandom - and putting the focus on the sport's ever-growing international fan community.
The partnership will also be used as a powerful platform for Chivas Regal to raise awareness about the dangers of drink-driving, to drive positive impact amongst a global audience of passionate racing enthusiasts. The integrated campaign, which is due to launch next year, will follow recent responsible drinking campaigns run by Chivas Regal in markets such as Mexico and Japan .
Frederic Vasseur , Formula 1 Team Principal at Scuderia Ferrari HP, commented:
Jean-Etienne Gourgues , Chairman & CEO of Chivas Brothers , makers of Chivas Regal , added:
Lorenzo Giorgetti , Ferrari Chief Racing Revenue Officer added:
The partnership with Scuderia Ferrari HP is the latest move for Chivas Regal in its long-standing association with global sports culture, having enjoyed partnerships with Premier League football clubs for many years. Fans can keep up to date with the new partnership by following @ChivasRegal on Instagram or visiting Chivas.com.
For more information please contact: chivasregal@wearetheromans.com
Chivas Regal is the original luxury blended Scotch whisky. Launched in 1909, Chivas has been integral to the growth of the Scotch whisky category worldwide – selling more than 4.6 million 9L cases every year.
Chivas believes in the power of blending in life, as well as in Scotch. In celebrating the next generation of whisky drinkers who elevate themselves and those around them to forge new paths to success - which is why Chivas' ethos is ' ', a nod to the importance of hard work, community and ripping up the rule book. These values were instilled by founding brothers James and John Chivas who pioneered the art of whisky blending in 19th century Scotland and became pillars of the community due to their tireless work ethic, hustle, and drive. This energy can be seen today as Chivas continues this vision of blending success with generosity to elevate the lives of others whether that is through shining a light on grassroots communities through or supporting the next generation of creative entrepreneurs who are driving positive change across culture through platforms.
Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today. The Chivas range blends timeless classics with modern innovation and includes: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25, and Chivas Regal The Icon
Chivas. I Rise, We Rise.
View original content: https://www.prnewswire.co.uk/news-releases/chivas-regal-accelerates-into-new-era-in-sports-culture-with-global-partnership-with-scuderia-ferrari-hp-302304781.html