STORMZY IGNITES GLOBAL STAGE WITH CUTTING-EDGE DIGITAL CONCERT BROUGHT TO LIFE BY ROCKSTAR ENERGY DRINK®
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Internationally acclaimed artist and Rockstar 'Press Play' headliner, Stormzy, commented, "Collaborating with Rockstar to bring this performance to life has been an incredible journey. From wearing the motion-capture suit to witnessing my avatar command the stage in five worlds, it has been a project that has pushed boundaries since the start. I hope it ignites the same energy and excitement in my fans as it did in me."
This ground-breaking digital concert experience epitomises Rockstar's new brand platform, 'Press Play', which empowers fans to embrace their passions by fuelling them with energy and motivation. As part of the brand's commitment to accessibility, 'Press Play' aims to remove barriers that hinder individuals from indulging in the activities they love. Rockstar exemplifies this commitment through the 'Press Play' concert by providing free access to the performance on Spotify, as well as offering an electrifying British Sign Language (BSL) interpreted edition. Choreographed by Chris Fonseca, a talented deaf choreographer and performer, the interpretation, which uses BSL and expressive dance, adds a fresh and exciting layer of energy to Stormzy's performance. To amplify the experience, outdoor viewing opportunities were launched in major cities worldwide, including London, Copenhagen, and Liverpool.
Never one to sacrifice style, Stormzy was dressed in outfits inspired by his renowned fashion sense, courtesy of stylist Melissa Holdbrook-Aposse in the virtual worlds. His hairstyle was also influenced by Mark Maciver, better known as SliderCuts, who is at the forefront of establishing fresh Afro-Caribbean hairstyles. The star hit the virtual world in various outfits, from his signature blue tracksuit, chic all-black cargo pants and vest to an eye-catching silver ensemble complete with a metallic puffer jacket.
Bart LaCount, Vice President of International Beverages Marketing at PepsiCo, expressed his excitement about the digital in-app experience, stating, "We are thrilled to unveil the Rockstar 'Press Play' concert experience, which perfectly embodies our brand ethos of making energy accessible to everyone, empowering them to say 'yes' to the activities they love. Stormzy's outstanding performance and Chris Fonseca's dynamic BSL interpretation are high-energy and provide the revitalising boost needed to help music fans switch from work to play. We are dedicated to making energy within reach for everyone, and we hope that with this performance and a refreshing can of Rockstar, our fans can make the most of their downtime."
The Rockstar 'Press Play' performances by Stormzy, Ronisia, Tribbs & Smolasty, and Azet are available to stream until August 4, 2023, on Spotify, or via YouTube where music fans can experience the BSL interpretation.
For more information on the Rockstar 'Press Play' Concert and how to win your way into Stormzy's upcoming gig, follow @RockstarEnergyUK on Instagram, or visit www.rockstarenergy.co.uk/.
*The 'Press Play' in-app experience is available to all Spotify listeners.
For further information, please contact:
[email protected]
NOTES TO EDITOR
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About Rockstar Energy
Rockstar, founded in 2001, produces beverages that aim to fuel those who need and love to do-it-all. With over 20 Rockstar Energy products available at convenience and grocery outlets in more than 30 countries globally, Rockstar gives you a bold refreshing boost, full of benefits and loaded with flavours. PepsiCo purchased the energy beverage leader in
March 2020. In addition to Rockstar, PepsiCo owns the Sting and Adrenaline Rush brands, as well as GameFuel and AMP.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
$86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than
$1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
About Stormzy
Stormzy is a multi-award-winning musician who hails from
South London, England. His three albums to date; 'Gang Signs & Prayer', 'Heavy Is The Head' and 'This Is What I Mean' all finished at #1 in the UK album chart, with the former two subsequently being nominated for the prestigious Mercury Music Prize.
His remarkable ascent has been accompanied by his honest and relatable character. A true spokesman of black empowerment and social activism, Stormzy is one of the UK's most inspiring figureheads who has consistently stood up for people from all areas of life; encouraging his fans and listeners alike to speak openly about their beliefs and fight for their rights.
In July 2018, he announced #Merky Books, an imprint within Penguin Random House UK, dedicated to publishing the best new fiction, non-fiction and poetry, and in August 2018 he announced 'The Stormzy Scholarship', an annual studentship to fund black British students to go to the University of Cambridge. Since its launch, the scholarship has supported six Black students through their Cambridge education and in 2021, saw a very significant expansion with HSBC donating £2million to support 30 'Stormzy Scholars' over the next 3 years.
In June 2020, he announced the launch of his charity, #Merky Foundation, to which he pledged £10 million, over 10 years, to organisations, charities and movements that are committed to fighting racial inequality, justice reform and black empowerment within the UK.
In November 2022, Stormzy announced the launch of his collaborative venture with Adidas titled #Merky FC; a programme committed to enhancing and protecting diverse representation within the football industry.
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