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United Colors of Benetton: a New Collection, a New Story, a New Commitment for All the World's Women
and
Women telling their stories and listening to other women's stories: only by sharing their wisdom will the world's women be able to build a better future for us all.
To view the Multimedia News Release, please click:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
This is the philosophy behind , a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. , , , : each of the capsules revamps a central element of the brand's identity by reinterpreting it and charging it with dynamic, contemporary meanings.
, and hold "A Collection Of Us" together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A will also be launched on October 22 to accompany "A Collection Of Us". It will feature five female models, each belonging to a different generation and background, each carrying to be spread through digital and traditional media, and destined to all the world's women.
What if every woman in the world could be the protagonist of her own story? This question is at the base of
by the Treviso-based clothing company, whose
for the coming years will focus specifically on women, who are still waiting to be guaranteed a sustainable livelihood and full participation in all economic sectors.
The is a initiative that supports projects and concrete actions aimed at targeting important key priorities for women, following the Sustainable Development Goals (SDGs) set by the United Nations for 2030: , and , access to and and an against women.
Benetton's Women Empowerment Program takes roots in the Italian fashion brand's and moves on to recognize that gender equality is not only a human right, but a necessary step toward building a peaceful, prosperous and more sustainable world for all.
Press kit:
http://www.benettongroup.com/media-press/events/a-collection-of-us
For more information:
benettongroup.com/media-press
benetton.com
facebook.com/benetton
twitter.com/benetton
youtube.com/benetton
Contact: Press@benetton.it tel. +39-0422-519036
(Photo: http://photos.prnewswire.com/prnh/20151022/279536 )
Video:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/