6 Ways Marketing can Bring Lifelong Loyalty
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To create an experience that increases brand engagement consider the following:
1.Personalization. Ensure marketing messages are notone-size-fits-all and instead are personalized depending on the form they take sure as email messages, blog posts or product recommendations
2.Buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers, according to HubSpot's editorial assistant Sam Kusinitz. Gather enough data to compile an accurate buyer persona since consumers prefer to receive targeted offers and relevant content from your business.
3.Utilize chat tools. Consider using chat tools as a great resource to respond quickly to customer inquiries and also strengthen engagement from these customers. While providing the ability to chat with a live person when contemplating a purchase, you are providing a unique experience to your clients that might just turn them into lifelong fans.
For the remaining three ways that marketing can increase your brand's engagement, read the latest article posted to PR Newswire's Small Business PR Toolkit here: http://bit.ly/1UQsrMK.
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