BE OPEN Invites the World to Celebrate HANDS

BE OPEN has launched a global call for pictorial responses to the idea of hands, offering one winner a three-day, all-expenses paid trip to Milan EXPO. BE OPEN will be creating a showcase that responds to the EXPO theme "Feeding the Planet, Energy for Life", revealing shared values and interests in supporting creative thinking that can power the future.

Material can be posted on BE OPEN'S Twitter, Instagram or website, with submissions being invited through to 6 February 2015. Entries will be appraised and uploaded as they come in, to http://www.beopensocial.com

The project links to BE OPEN's ongoing research entitled "Made in …", an investigation into the handmade and how to ensure its survival in the future. This is at once a local and global concept: looking at existing craft practices and then cross-pollinating it with today's most experimental design exponents to see how traditional skills can be adapted to compete in today's highly demanding world marketplace.  

BE OPEN Founder Yelena Baturina says: "I am looking forward to seeing the responses to this typically open-ended BE OPEN project. The idea is to allow entrants as much freedom as possible in the interpretation of the theme, so that we generate some profoundly unusual thoughts and responses. This is what I enjoy about BE OPEN's work - the fact that it celebrates the outsider and the tangential thinker because, often, that is where true creativity lies."

Notes to editors 

HANDS is not a competition. BE OPEN reserves the right to determine the timing and method for awarding the prize.

For updates on BE OPEN see:
http://www.beopenfuture.com
instagram.com/beopenfuture        
twitter.com/BEOPENFUTURE
youtube.com/beopenfuture
facebook.com/beopenawards