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Publica Announces Hire of Sean Galligan as Chief Revenue Officer
Galligan brings extensive publisher and advertising technology experience to extend Publica's leading market position, delivering award winning CTV ad serving and ad decisioning technology to some of the world's biggest smart TV manufacturers, broadcasters, AVOD and FAST apps. Galligan will be tasked with growing the global adoption of the Publica CTV ad server, unified auction and server-side ad insertion (SSAI) products.
Galligan is a go-to market and sales leader with proven experience in building, leading and scaling high-performing teams and growth business in the SaaS and media industries.
Galligan recently led Twitter's Enterprise Sales and Partnerships org for their developer platform business. His team worked with many of the largest technology companies in the world driving several hundred million dollars in annual software licensing revenue. Prior to joining Twitter, Galligan joined Verizon Media through its acquisition of Yahoo. He led Verizon Media's Technology & Telecom vertical, where he developed its GTM strategy, led the media sales organization and integrated the AOL and Yahoo sales teams. Prior to joining Verizon Media, he led Yahoo's Media, Technology and Telecom vertical, where his team helped leading streaming media companies drive their subscriber growth strategies. Galligan earned his bachelor's degree in economics at Purdue University and his MBA from Cornell University .
Data from eMarketer suggests upwards of 50% of Americans (171.5 million) could be streaming AVOD or free ad-supported streaming television (FAST) content by 2026. Further data also states that by 2023, the amount of money US advertisers spend on digital video programmatically will surpass linear TV ad spending for the very first time. Publica technology is now implemented by publishers to help them create the streaming ad breaks that CTV ad buyers will want to target, ad breaks that offer advertisers better controls around frequency and a seamless TV like viewing experience for the end viewer.
Commenting on his addition, Co-Founder and CEO of Publica,
Ben Antier said: " "
Commenting on his appointment to Publica CRO, Sean Galligan said: " . "
Galligan will report to Publica Co-Founder and CEO Ben Antier and will be based in the San Francisco office.
Publica is a leading Connected TV (CTV) Ad Server and works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps. Headquartered in Palo Alto , Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, and Server-Side Ad Insertion (SSAI). Publica serves over 4 billion ads on CTV every month, delivering quality ad experiences for Crunchyroll, E. W. Scripps, Fox, IGN, MLB, Philo , Samsung, ViacomCBS, XUMO, and more. Publica is owned by Integral Ad Science (Nasdaq: IAS ), a global leader in digital media quality. For more information, visit https://getpublica.com/
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