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VESTIAIRE COLLECTIVE: THE WORLD CANNOT AFFORD FAST FASHION
The cost-per-wear metric reveals the true cost of an item based on its frequency of use, total lifespan, and its resale value. While fast fashion items might initially appear more financially attractive, the report proves that select pre-loved curated fashion items are a more financially-sound investment in the long term.
- Amber, 41 years old, from the United States
Key findings on Vestiaire Collective vs. fast fashion:
Regardless of the circumstances, the cost-per-wear is consistently lower when buying pre-loved items. This is particularly true for seasonal and occasional items, like coats and dresses.
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Titled 'Exposing the True Cost of Fast Fashion', this Circularity Report also discloses the business' environmental and social impact. To mark its launch, Vestiaire Collective has announced the next installment of its campaign, featuring a series of videos, testimonials, and memes, debuting on their social media channels on April 22nd . Five months after the initial launch - which went viral on Instagram - this campaign will playfully lift the curtain on the cost-per-wear approach and challenge perceptions to shatter the illusion of affordable fast fashion, encouraging conscious consumption to protect both personal finances and the environment.The full Circularity Report is available to download at: LINK
Visuals are available to download at: LINK
Vestiaire Collective is the leading global platform for pre-loved luxury fashion. The company's mission is to transform the fashion industry for a more sustainable future, promoting the circular fashion movement as an alternative to overproduction, overconsumption and the wasteful practices of the industry. Driven by the philosophy "Long Live Fashion," Vestiaire Collective offers a trusted space for its community to prolong the life of its most-loved fashion pieces. The platform's innovative features simplify the selling and buying process and give its members access to one-of-a-kind wardrobes around the world. The company boasts a curated catalog of five million rare and highly desirable items. Founded in Paris in 2009, Vestiaire Collective is a Certified B Corporation® and is active in 70 countries worldwide. To learn more, download the app, visit vestiairecollective.com and follow @vestiaireco on Instagram.
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