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Juniper Research: Mobile Roaming Revenues to Fall 11% Globally in 2017, as EU & Key Markets Introduce 'Roam Like At Home'
'Roam Like at Home' enables mobile users to use their monthly voice, data, and messaging allowance while roaming without incurring additional charges.
The new research, , forecasts that the annual revenues, worth an estimated $54bn in 2016, will decline to $48bn in 2017 as revenues generated from increased usage in many markets fail to offset those lost by lower roaming charges in the EU.
Research author Nitin Bhas added:
The research found that revenues will begin to recover in 2018, following a significant increase in active roamers and data usage.
Following Britain's decision to leave the EU, it is possible that UK operators may try to make up for the loss by increasing domestic prices, especially since their margins have been falling at the rate of 1-2% per annum over the last 5 years. Alternatively, these operators could adopt tariffs for mobile roamers in the UK.
Under such a scenario, the average roaming spend per active mobile roamer would double by the end of 2022 due to higher costs, reaching $150 per annum, compared to our current estimates of $75 . The research argued that while this is a possibility, it is highly unlikely given historical customer backlash to such events and further regulatory interventions.
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