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Movers and shakers: Futurice E40 names leaders riding the wave in EV's toughest market yet
"We're entering which is pushing the industry to fresh heights in terms of ," says David Mitchell , Co-Managing Director at Futurice UK . "This year's E40 entrants are rising to the challenge, particularly in the UK, where startups are experimenting with everything from .
"At the same time, manufacturers are bearing the brunt of the government's recent decision ," he continues. "With a knock-on effect on demand – – OEMs must nevertheless continue to comply with the ZEV mandate of 22% electric car sales . It's a complex situation which our E40 stars are battling to navigate; using ."
From heavyweight OEMs to aviation pioneers and community energy startups, using four key metrics:
There are : Agratas (the highest new entrant), Zenob ē , Ripple Energy , Pure Electric , BMW , Munro Vehicles , Indra , Anaphite , QPT , BYD , Electric Miles and Skyports . including Octopus Energy , MG , KIA , ZeroAvia and Zapmap – while – signalling the turbulence the e-mobility sector is experiencing. Overall, Futurice's own internally weighted scoring revealed that outside the top five, the entries were incredibly close.
Holding , has acted boldly to ensure its dominance over the past 12 months, and using its new Cybertruck to rival GM and Ford in the booming pick-up sector.
In at number two, , enabling free charging for EV owners who sell energy from their car batteries back to the grid during peak hours. It's a smart move as the likes of .
In fact, – also championed by Ev.energy (at no. 14 in the report), OVO Energy (no. 20) and new entrant, charge management platform Electric Miles (no. 39) – is a key theme in this year's report. It could represent .
Meanwhile, the appearance of hydro-electric aviation pioneer ZeroAvia at number five in the E40 illustrates how
. With global airlines placing
2,000 pre-orders for its engines, ZeroAvia joins
Bristol -based air taxi startup, Vertical Aerospace (no. 29), and landing infrastructure platform Skyports (no. 40), in
.
this year, including (no. 15), whose debut site can store enough wind energy to power 130,000 homes for two hours, (no. 18), and (no. 31). Indra is currently leading with hundreds of UK participants.
Tata-owned Agratas, the report's highest-ranking newcomer at number 11, underlines the importance of overseas investment in the UK's e-mobility scene. Agratas' debut on the battery scene via
David Mitchell says: "This year's E40 proves the adage that adversity brings opportunity. With – not least from China – we're seeing some truly radical ideas emerge. . But, with the global market growing ever more diverse and competitive, there's zero room for complacency. , at a point where there is everything to play for."
To download and read the new E40 report, with trends insight from David Mitchell , Imogen Bhogal , presenter at , and Steve Catlin , managing director of Volvo Cars Financial Services, follow this link .
Futurice is a digital transformation consultancy, helping clients to solve their biggest challenges and empowering them to make a positive impact on the world.
We design, develop and scale digital products and services across many industries. Our goal is to deliver measurable, sustainable outcomes through close and business-focused collaboration with our clients. Over the last few years, we've helped major automotive, mobility and logistics clients reach the forefront of the data and digital transformation that underpins the new electric ecosystem.
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