MIPEL: Italy's Leather Goods Industry Goes Digital

"MIPEL119 The Digital Show" (www.mipelthedigitalshow.com) will represent the digital version of what is normally a physical trade fair event, augmented by the many opportunities offered by digital technology: it will provide brands with the tools to display products and tell their story, as well as giving buyers visiting the event the chance to talk directly to exhibitors online, and allow them to discover the FW2021/2022 collections of the various brands through 360° virtual showrooms, video presentations and product photos.

MILAN, 22/03/2021 (informazione.it - comunicati stampa - moda)

" ( www.mipelthedigitalshow.com ) will represent the digital version of what is normally a physical trade fair event, augmented by the many opportunities offered by digital technology: it will provide brands with the tools to display products and tell their story, as well as giving buyers visiting the event the chance to talk directly to exhibitors online, and allow them to discover the FW2021/2022 collections of the various brands through 360° virtual showrooms, video presentations and product photos.

 will therefore make it possible to immerse oneself in an all-digital world, bearing in mind the real needs of operators in the sector and providing them with the tools to satisfy them even without being physically present at the event:  new brands,  those already known,  and  exhibitors via instant connections and ZOOM videocalls,  discovering the  . Buyers will be able to visit the fair, enter the stands of interest, talk to the staff, ask for information, view the collections remotely and hopefully place their orders, just like in a physical fair.

The exhibition, promoted by  – a trade association member of Confindustria Moda - was organised with the support of the and sponsored by the 

  : two days - 23 and 24 March – rich in virtual content, talk shows, webinars and interviews with industry leaders, taste-makers, buyers and experts, curated by well-known journalist and writer Alan Friedman , in collaboration with Armando Branchini , former Vice President of Altagamma and undisputed expert in the fashion and luxury sector. The digital content for Mipel Digital Days is produced by Milan -based Synchronicity Media Srl in collaboration with Assopelletieri.

Among the topics to be discussed: the role and importance of Italian leather goods in the world, sustainability issues, the value of Made in Italy , market trends and prospects for the future, generational changeover and new ways of communicating, the need for companies in such a traditional sector to innovate, retail transformation and much more.

  of  , is scheduled for  on the platform ( www.mipelthedigitalshow.com ) and live streaming on the MIPEL Facebook profile: a round table involving the  the  and  moderated by