Bianca Miller, Finalist of The Apprentice 2014, Starts £100k Crowdfund for Her Skin-Tone Hosiery Business

Encouraged by the overwhelming public support, Bianca plans to realise her idea of nude tights for women of all complexions via crowdfunding. This platform will be used to sell pre-orders and experience-based packages with Bianca.

Crowdfunding Opportunity 

Business Proposition 

Bianca Miller London will offer a range of nude tones carefully selected to satisfy complexions ranging from English Rose to Sub-Saharan African. The initial offering will be tights and lace hold-ups, with the collection extending to other complementary products on an evolving seasonal basis.

The brand intends to build on the direct enquiries from viewers of The Apprentice, as well as interest from department stores, independent boutiques and etailers to ensure a UK-wide distribution network.

Currently, there are very limited high street options for women who do not fit into the three or so standard nude tones. We are the only brand offering a full assortment of skin-toned hosiery for all women. Bianca Miller London does not have any direct competition and is perfectly placed to change the retail landscape for hosiery.

To ensure our proposition is compelling, we are offering eight nude tones in superior quality at a retail price of just £8.99, set at a level to maximise sales. The colours have been carefully developed based on extensive research to adequately cover an array of skin tones. Products will be available from Autumn-Winter 2015 onwards.

The Market 

The potential of the market for nude hosiery and related products is substantial. Fashion brands like Christian Louboutin have responded to the lucrative changing demographic by extending their range of nude pumps.

Important facts