Hong Kong Shopping Mall Harbour City and British Design Company Paul Smith collaborate to launch the First Bar Paul in Asia and the Signature Stripe-themed Installation by Victoria Harbour

Inspired by the vibrant neon signs adorning the bustling streets of Hong Kong, the Stripe Illuminated installation beautifully merges the brand story and aesthetics with the city's local culture. The three 3x3m cubes pay homage to the modest dimensions of Paul Smith's very first shop in his hometown of Nottingham in 1970, each uniquely showcasing the Paul Smith Signature Stripe. Reflecting Paul Smith's passions, the installation displays lightboxes that highlight his childhood dream of cycling, the haberdashery that marked the beginning of his career, and his lifelong love for photography, all presented in a nostalgic Hong Kong style. Additionally, there are shimmering neon signs and a stylish stripy barber's pole, offering charming photo opportunities. The installation opens for free entry on every day from 28 September to 10 November 2024.

HONG KONG, 03/10/2024 (informazione.it - comunicati stampa - industria)

Inspired by the vibrant neon signs adorning the bustling streets of Hong Kong, the Stripe Illuminated installation beautifully merges the brand story and aesthetics with the city's local culture. The three 3x3m cubes pay homage to the modest dimensions of Paul Smith's very first shop in his hometown of Nottingham in 1970, each uniquely showcasing the Paul Smith Signature Stripe. Reflecting Paul Smith's passions, the installation displays lightboxes that highlight his childhood dream of cycling, the haberdashery that marked the beginning of his career, and his lifelong love for photography, all presented in a nostalgic Hong Kong style. Additionally, there are shimmering neon signs and a stylish stripy barber's pole, offering charming photo opportunities. The installation opens for free entry on every day from 28 September to 10 November 2024.

Whether you are a fashion lover or a passionate drinker, let's get classy tipsy surrounded by Paul Smith Signature Stripe at Harbour City!