Ambiente
Climate tops list of US consumers' future concerns
NIM's new report, Challenges of Nations (US), surveyed the fears and expectations of almost 2,000 Americans. It compares their current (2024) and future concerns to reveal how societal concerns change over time, and provide clues to the values of US consumers, which in turn will shape what they buy and how they interact with businesses.
The report highlighted that currently, the primary concern among most Americans is the need for action on the cost of living crisis (price and purchasing power development – with 43% placing this top). This is followed immigration (36%) which historically has a high number of respondents and yet misses the top spot in this pressured economic environment.
Interestingly, Americans' future concerns demonstrate a different trend to their immediate priorities in the run up to the important November elections. Looking over the past two years, the number of Americans placing climate as a current concern has actually dropped, from 25% to 19% – while immigration increased sharply from 24% to 36% – showing the contrast between fears that have implications today, versus those whose implications are slightly more long-term.
" said study director Tobias Biro from NIM.
Read more about the report on NIM's website here .
The "Challenges of Nations" study has been conducted by the NIM since 1985. This year's special edition focuses on the United States of America in the presidential election year. It includes responses from 1,877 people aged 18 to 69, representative of the (online) population. The survey was conducted by GfK between July 23, 2024 and July 31, 2024 .
View original content: https://www.prnewswire.co.uk/news-releases/climate-tops-list-of-us-consumers-future-concerns-302295289.html