Flybits Named Winner in Institute for Sustainability's Smart Wayfinding Competition

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Flybits, Inc., the first provider of a context-as-a-service solution for mobile apps, announced today it was named a winner in a Smart London competition, organized by the Institute for Sustainability in partnership with the Mayor of London's Office and supported by EIT Digital.

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The competition called on small businesses and entrepreneurs to come forward with innovative solutions that could help some of London's highest profile regeneration projects meet the demands of London's growing population. These redevelopment areas are members of the Smart London Districts Network, created to support the Mayor of London's vision for 'smart city' innovation and to help small businesses provide targeted solutions to London's growth challenges.

Flybits applied its context-as-a-service solution to render a smart city app for district residents, visitors, and managers to receive relevant information, and actionable insights for district management. Features of the mobile solution included wayfinding and navigation, public transportation tracking and alerts, and information and services pertinent to district venues and events.

The app works towards the competition's goal to help make London's growth economically, environmentally and socially sustainable by identifying key challenges that can be addressed with the help of mobile technology. The app can also act as a template for developers to create future smart city apps, allowing specific features to be re-purposed across different geographies and scenarios.

"It is an honor to be recognized alongside other innovative companies working to make the cities of the future smarter and more efficient," said Flybits CEO Jerry Rudisin. "This is another great use case for Flybits technology and will undoubtedly be an area we continue to target moving forward. Allowing companies, governments and organizations to easily inject apps with context-awareness could help identify and solve problems in cities across the globe."

About Flybits
Flybits is the only context-as-a-service solution, providing instant access in the cloud to everything needed to transform mobile experiences from generic and static to personalized and dynamic. Flybits is the easiest way for iOS and Android developers to integrate and use multiple sources of contextual information - from location to social profiles, user behavior and preferences, environmental data, and beyond. Flybits lets marketing people and other non-coders change an app's content and behavior on the fly, as they refine their mobile Internet strategies. Using Flybits brings faster time-to-market, unprecedented agility, lower development cost, higher consumer engagement and satisfaction, and increased brand value. For more information, please visit flybits.com and follow us at @flybitsinc.

About the Smart London Districts Network
The Smart London Districts Network is one of two Smart London Innovation Networks (SLINs), funded by the Greater London Authority (GLA). The GLA serves the Mayor of London.

The SLINs are a key commitment of the Smart London Plan, developed by the Smart London Board and launched by the Mayor of London in December 2013.

About the Institute for Sustainability
The Institute for Sustainability is an independent charity established in 2009 to support cross sector collaboration and innovation.

Its mission is to significantly accelerate the delivery of economically, environmentally and socially sustainable cities and communities. It does this by driving innovative demonstration projects and developing programs to actively capture and share learning and best practice.

About EIT Digital
EIT Digital is a leading European open innovation organization. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life in Europe. It brings together entrepreneurs from a partnership of over 130 top European corporations, SMEs, start-ups, universities and research institutes.

Media Contacts:
Sarah Frueh
MSLGROUP for Flybits
+1 (415) 512-0770
FlybitsPR@mslgroup.com