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HONGQI Sponsors First Frankfurt Dragon Boat Festival 2024
In his opening remarks, Ambassador Wu Ken emphasized that this dragon boat race provides a valuable platform for cultural exchange between China and Germany . He expressed the hope that China and Germany can work together, propelling their relationship forward like a dragon boat cutting through the waves.
Consul General Huang Yiyang said:
" Germany boasts the leading automotive industry and the largest automotive market in
Europe . Hosting the dragon boat race and showcasing the HONGQI brand here not only builds a new bridge for cultural exchange and mutual understanding between
China and Germany , and even between
China and Europe , but also significantly enhances the visibility of Chinese brands, including HONGQI, in
Europe . Both China and
Germany are major automotive nations with a long history of mutually beneficial cooperation". The recent entry of HONGQI's new energy vehicles into the German market marks a significant step in Sino-German efforts towards green transformation and joint action on climate change.
As a Chinese automotive brand, HONGQI showcased its exceptional elegance as the main sponsor of this event. At the race, the HONGQI E-HS9 attracted significant interest from German citizens. Its uniquely Chinese design and exquisite exterior and interior craftsmanship garnered widespread admiration, with many spectators praising both HONGQI and Chinese manufacturing.
In 2024, HONGQI will continue to expand its presence in the European market, introducing new models including the HONGQI EH7 and EHS7. These additions aim to provide users across Europe , including Germany , with the exclusive luxury experience of HONGQI and the promise of "better ride, better life".
View original content: https://www.prnewswire.co.uk/news-releases/hongqi-sponsors-first-frankfurt-dragon-boat-festival-2024-302156433.html