Turismo
VisitBritain and Wego Partner for the 7th Year Running
The "Spill the Tea" awareness co-marketing campaign, which runs until June 2023 , seeks to showcase Britain's unique blend of activities and attractions, culture, and modernity, enticing travelers to explore the country's iconic landmarks and hidden gems. It will be broadcast across a mix of channels ranging from short films and co-branded content across social media including Facebook, Instagram, YouTube to digital display advertising, radio and VOD and AOD platforms.
Through this collaboration, VisitBritain and Wego will inspire travelers to book a trip to Britain and create unforgettable memories.
The tea-themed campaign includes video commercials and dedicated websites in both Arabic and English and it emphasizes
Britain as a welcoming, dynamic, exciting and inclusive destination in the multi-media advertising campaign called "Spilling the Tea on
Great Britain ."
Using Britain's love of tea, VisitBritain has shaped a story about the visitors that "whatever your cup of tea," Britain has got it.
Wego provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites.
Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.
Wego was founded in 2005 and is headquartered in Dubai and Singapore with regional operations in Bangalore, Jakarta and Cairo .
Photo - https://mma.prnewswire.com/media/2047299/Wego_London.jpg
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