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Global Running Apparel and Footwear Market 2015-2019 - Availability of Counterfeit Products a Major Market Challenge
The global running apparel and footwear market to grow at a CAGR of 6.28% over the period 2014-2019.
This report covers the present scenario and the growth prospects of the global running apparel and footwear market during the period 2015-2019. To calculate the market size, the report considers revenue generated from the worldwide sales of running apparel and running footwear. The report also considers revenue generated from various modes of distribution of these products.
The rising popularity of modern sportswear equipped with advanced technologies has prompted global manufacturers to develop new and innovative products to gain an edge over their competitors. Under Armour is designing apparel with "compression technology", which helps in the regulation of body temperature, and enhances comfort level during workouts or races. Another inventive product by the company is "coldblack technology," which protects athletes against sunburns. Similar innovations are also noted in the running footwear market. The "Flyknit shoe technology" developed by Nike uses synthetic yarn, which is woven collectively using a computerized system, to manufacture shoes. This sustainable product was manufactured specifically for athletes seeking lightweight shoes.
According to the report, the availability of sustainable products has increased, driven by growth in environmental concerns worldwide. Consumers have become more conscious in monitoring the origin and manufacturing process of the products before making a purchase decision. Consequently, several manufacturers are offering sustainable products to suit the rising needs of consumers.
Further, the report states that the availability of low-quality and counterfeit products is a key concern for the players in the market, as it affects the profitability and image of the established brands.
For more information visit http://www.researchandmarkets.com/research/t4txsx/global_running
Laura Wood , +353-1-481-1716, press@researchandmarkets.net