Sport
PUMA PARTNERS WITH BRANCH TO LAUNCH AND GROW FIRST GLOBAL E-COMMERCE APP
"Launching a mobile app is a huge initiative for the company and one our customers have been asking for," said Jason Isenberg , Global Head of Digital Consumer Experiences, Puma. "In order to deliver the high-quality mobile experience our customers expect, we had to find a technology partner that could guarantee a seamless experience between platforms and the ability to help us identify and grow our user base. Branch is just that partner, and we have been extremely pleased with the results to date."
Initially, Puma's work with Branch will focus on three key areas:
"Puma is a trusted brand to millions of consumers worldwide and we are thrilled they have selected Branch to help guide them through the mobile ecosystem," said Mirko Brinker , Director Central EMEA, Branch. "Using our dynamic linking infrastructure, Puma will be able to provide its customers with a frictionless mobile experience, while also securing access to cross-channel attribution insights, which will help inform their plans for future campaigns."
Puma is rolling out its app market by market, starting with
India where it launched in early June.
Branch provides the industry's leading mobile linking and measurement platforms, unifying user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp and many more, improving experiences for more than 3 billion monthly users across the globe.
PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide and is headquartered in Herzogenaurach, Germany .
Media Contact:
Paula Mantle
press@branch.io
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