Telecomunicazioni
Rich Communication Services (RCS) Market Worth $10.6 Billion by 2024 - Exclusive Report by MarketsandMarkets™
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=4839266
Advertising campaigns via digital marketing is the prominent approach adopted by enterprises to attract customers. Sharing rich media contents have enabled end-users to engage greatly with the enterprises to take benefits of the services. Enterprises being the prominent stakeholders for RCS in the market, advertising campaign application is expected to maintain dominance throughout the forecast period.
The enterprises throughout verticals are expected to have a significant dependency on SMS for digital marketing. Deployment of RCS messaging platforms to share media-rich content amongst the end-users is expected to bring growing instances of customer engagements.
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The Rich Communication Services (RCS) Market in North America is expected to grow significantly due to the increasing investments by vertical for digital marketing. Moreover, the region is mainly driven by a large number of enterprises investing heavily for an advertising campaign to promote their offerings, followed by intense internet penetration within the area. Additionally, telcos in North America are amongst the early adopters of RCS which include AT&T, Verizon, and T Mobile.
Major vendors covered in the include Google (US), China Mobile Limited ( Spain ), AT&T Inc. (US), Sprint Corporation (US), Deutsche Telekom AG ( Germany ), Vodafone Group plc (UK), Verizon (US), Telefonica (US), Orange Business (US), KDDI ( Japan ), Slovak Telekom ( Slovakia ), TELIT ( Italy ), SK Telecom ( South Korea ), Telstra ( Australia ), LG U+ ( South Korea ), Celcom ( Malaysia ), Freedom Mobile ( Canada ), Rogers ( Canada ), T-Mobile (US), and O2 (UK).
by Type of API (SMS, MMS, & RCS, WebRTC, Payment, M2M & IoT, Content Delivery, Location, ID/SSO & Subscriber), User Type (Enterprise, Partner, Internal, Long Tail ), and Region - Global Forecast to 2021
https://www.marketsandmarkets.com/Market-Reports/telecom-api-market-257220042.html
by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021
https://www.marketsandmarkets.com/Market-Reports/premium-sms-44.html
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