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Publicis Communications Production Company, Prodigious, Acquires Translate Plus, Translation and Transcreation Company
Prodigious, part of Publicis Communications, Publicis Groupe's creative solution hub, brings together specialist production expertise in print, video and digital to deliver campaign and marketing assets and content that help world-leading brands better meet the content production needs of today. An increasing part of their activity consists in localising marketing and campaign material across markets for clients including GSK, HPE, L'Oréal, Nestlé, P&G, Renault and Sanofi.
The expertise brought by Translate Plus will considerably accelerate the localisation aspect of Prodigious' business by offering direct access to in-house translation and transcreation services. Localisation ensures adaptation of marketing material and alignment to the cultural and legal requirements of local markets, across content, language and format. A key aspect of this activity is transcreation, a specialism that consists in translating creative copy, which unlike traditional translation, requires several different translations of the same copy with back-translations and rational. This ensures the creative idea is optimally conveyed, while being culturally relevant locally.
Founded in 2008, Translate Plus counts over 130 employees across 10 international offices in London , the Netherlands , Germany , Denmark , Sweden , Italy , Bulgaria , Washington DC , China and Japan . Translate Plus offers tailored solutions that help global brands expand their footprint across markets worldwide, thanks to a full range of services, including translation, transcreation, website localisation, multilingual SEO, interpreting, desktop publishing, transcription and voiceover. Translate Plus has access to a network of 9,000 specialists in translation and transcreation, across 200 languages and markets.
All this is accelerated by its cutting-edge and secure cloud-based TMS (translation management system), i plus®. With industry-specific solutions across a wide range of sectors, Translate Plus services prestigious global clients such as Mondelez, Porsche Consulting, Reckitt Benckiser, Rentalcars and RICOH.
" ", comments Jean-François Valent, CEO, Prodigious worldwide. " ".
" ," adds
Robert Timms , co-owner and Managing Director, Translate Plus. " ".
" " concludes Per Severinsen , Danish co-owner and Managing Director, Translate Plus.
Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe's creative offering: Publicis Worldwide, Leo Burnett , Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients' transformation. Publicis Communications draws upon the expertise of over 30,000 employees.
http://www.publicisgroupe.com/en/services/services-publicis-communications-en
Part of Publicis Communications, one of the four solution hubs of Publicis Groupe and designed to serve a content-driven media landscape, Prodigious brings together specialist production expertise in video, digital and print to design, produce and deliver brand content across all channels, using the best talent, workflow processes and tools. Combining our strategically located Creative Campuses, on-site client studios and time zone-aligned offshore platforms, Prodigious build innovative and agile production models that deliver more content for less. Prodigious boasts 3,000 employees in 40 locations worldwide. Citi, GSK, L'Oréal, Nestlé, P&G, Renault, Sanofi and Walmart are amongst our global clients.
www.prodigious.com / portfolio.prodigious.com
Translate Plus helps organisations around the world communicate effectively in any language and any medium. As a Global Top 50 language services provider by revenue, we offer a full range of services, including translation, website localisation, multilingual SEO, interpreting, desktop publishing, transcription and voiceover, in over 200 languages. All this is complemented by our cutting-edge language technology, such as i plus®, our secure cloud-based TMS (translation management system).
www.translateplus.com