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Gaming Innovation Group is Divesting its B2C Brand Highroller to Ellmount Gaming Ltd.
Highroller will initially remain as an operator under GiG's licences with a long-term white label agreement and is planned to be migrated to Ellmount Gaming's licences following regulatory approval. GiG expects positive contribution from Highroller under the new owner.
Highroller was a proprietary brand of GiG, launched in December 2017 with a successful start and a strong brand recognition. In the first six months of 2019, Highroller had revenues of €1.4 million with an EBITDA of €-0.2 million.
This divestment is part of GiG's strategy to increase brand equity for Rizk.Com in the casino category in select markets, in order to improve earnings quality and margins, through increased customer engagement and loyalty.
GiG will after this divestment operate with four brands: Rizk, Guts, Kaboo and Thrills. The Rizk brand is the best performing brand and represents 71% of total B2C revenues with a year-on-year growth of 34% (Q1 2019). The second largest brand is Guts, which will be further developed as a sports betting brand.
Robin Reed , CEO of GiG says:
This information is information that Gaming Innovation Group Inc. (GiG) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, at 08:20 CET on 13 August 2019.
Gaming Innovation Group Inc. is a technology company providing solutions, products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group's vision is 'To open up iGaming and make it fair and fun for all'. Through its ecosystem of products and services, GiG is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com
Robin Reed
CEO of GiG
robin@gig.com
+356-999-903-82
Anna-Lena Åström
GiG Head of IR & Corporate Communications
anna.lena@gig.com
+356-796-998-48
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